Weekly News & Insights: Summer Blockbusters & Superpowers

Image courtesy of Jeroen van Oostrom / FreeDigitalPhotos.net
Image courtesy of Jeroen van Oostrom / FreeDigitalPhotos.net

Today is the first official day of summer in the U.S., but the summer blockbuster movies have already begun. Man of Steel is getting a lot of buzz and while reviews appear to be mixed, the fact remains that Superman is an all-time favorite and is generating a revival of sorts for the whole superhero genre. (One of my friends just posted a photo of herself with Wonder Woman today.)

Recently on my Facebook fan page, I posed the question: “If you could choose one superpower to help with your marketing, what would it be?” Here are a few of my favorite answers:

  • Vapourize doubt and hesitation
  • Listen to and understand my audience
  • Ability to not sleep so I could get more done
  • Automate & delegate all my marketing
  • Make them want what I already have!

While some of these may be within our reach if we really apply ourselves (such as listening & understanding your audience), others may require outside assistance. (Kind of like how Batman had Robin to step in as needed.)

So what about you? What superpower do you wish for in your exhibit marketing? Please leave your comment below, or post it on the Facebook page. (Cue dramatic superhero music …)

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