Weekly News & Insights: Summer Blockbusters & Superpowers

Image courtesy of Jeroen van Oostrom / FreeDigitalPhotos.net

Image courtesy of Jeroen van Oostrom / FreeDigitalPhotos.net

Today is the first official day of summer in the U.S., but the summer blockbuster movies have already begun. Man of Steel is getting a lot of buzz and while reviews appear to be mixed, the fact remains that Superman is an all-time favorite and is generating a revival of sorts for the whole superhero genre. (One of my friends just posted a photo of herself with Wonder Woman today.)

Recently on my Facebook fan page, I posed the question: “If you could choose one superpower to help with your marketing, what would it be?” Here are a few of my favorite answers:

  • Vapourize doubt and hesitation
  • Listen to and understand my audience
  • Ability to not sleep so I could get more done
  • Automate & delegate all my marketing
  • Make them want what I already have!

While some of these may be within our reach if we really apply ourselves (such as listening & understanding your audience), others may require outside assistance. (Kind of like how Batman had Robin to step in as needed.)

So what about you? What superpower do you wish for in your exhibit marketing? Please leave your comment below, or post it on the Facebook page. (Cue dramatic superhero music …)

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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