Today we’re announcing that we’ve teamed up with Classic Exhibits, Inc. to provide education for thousands of exhibitors throughout the U.S. this year. This new sponsorship will help open the door to opportunities for both in-person and online education including webinars, which will be offered free to interested exhibitors via the Exhibit Marketers Café.
Mel White, Classic’s Vice President of Marketing & Business Development, explained why the company is committed to exhibitor education. “Successful exhibitors understand that trade show marketing is a specialized form of marketing,” White said. “Too often, [exhibitors] learn by trial and error in this business, when learning from an expert would save thousands of dollars in expenses, countless hours in time, and hundreds (if not millions) of dollars in lost sales.”
Last year, Exhibit Marketers Café founder Marlys Arnold published “The Exhibitor Education Manifesto,” a report which sparked intense discussion throughout the trade show world about exactly what education includes and why it matters. “Because of this sponsorship, that education can be brought to an even wider audience,” she said. “I’m delighted to be aligned with Classic Exhibits because they’re an innovator and thought leader in the trade show industry. Together we can make a powerful impact on the success of shows across the country.”
For more information on the education opportunities available or to request free access to an upcoming “Countdown to Trade Show Success” webinar, go to www.exhibitmarketerscafe.com/successwebinar.
About Classic Exhibits:
Based in Portland, Oregon, Classic Exhibits Inc. is the leading designer and manufacturer of portable, modular, and custom-hybrid exhibit solutions. These solutions include the Perfect 10 Portable Hybrid Displays, Euro LT Custom Modular Exhibits, Magellan Hybrid Displays, Visionary Designs, and Sacagawea Hybrid Displays. Classic Exhibits is a manufacturing partner of Eco-Systems and supplies Eco with aluminum extrusion through its ClassicMODUL division.
About Marlys Arnold:
Over the past 15 years, Marlys Arnold has taught thousands of exhibitors around the country how to become more successful. Her clients have ranged from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast and is founder of the Exhibit Marketers Café online exhibitor education community. She’s the author of Build a Better Trade Show Image and the Exhibitor Success System.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.