Tag: exhibitor education

Where did you learn how to exhibit? I’m betting you don’t have a degree in exhibit marketing. You probably didn’t even take classes on it in college. If you’re …

Trade shows aren’t simply events … they’re like final exams where exhibitors are put to the test on what works and what doesn’t. And nobody should be thrown into …

Everybody says trade shows are all about the ROI … Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting department. So I invited …

Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!) Want to make sure you never come across that way? Then you’ll want to take careful …

Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords. So for this episode of Trade …