Tag: exhibitor education

Everybody says trade shows are all about the ROI … Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting department. So I invited …

Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!) Want to make sure you never come across that way? Then you’ll want to take careful …

Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords. So for this episode of Trade …

Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to educate their booth staff on how to engage and …

It’s that time of year … everyone’s going back to school, and exhibitors should be too! Click through the slides below to review a few basic lessons to brush …