Back to School for Exhibitors – Part 3: People
You can have the most amazing booth on the show floor, but it really doesn’t matter if your staff is rude or unprofessional. (Or heads-down on their phones!) Industry …
Tag: exhibitor education
Back to School for Exhibitors – Part 2: Design
Designing an engaging, memorable exhibit isn’t simply about having a beautiful booth display. It’s about tying all of the elements of your exhibit plan together to create one unified …
Back to School for Exhibitors – Part 1: Planning
Where did you learn how to exhibit? I’m betting you don’t have a degree in exhibit marketing. You probably didn’t even take classes on it in college. If you’re …
Why Exhibitor Education Matters
Trade shows aren’t simply events … they’re like final exams where exhibitors are put to the test on what works and what doesn’t. And nobody should be thrown into …
Fresh Perspectives on Trade Show ROI & Impact
Everybody says trade shows are all about the ROI … Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting department. So I invited …