Red Diamond Congress Recap, Upcoming Free Webinar

Last week the exhibit marketing community gathered in Chicago for Red Diamond Congress (RDC), hosted by the Exhibit & Event Marketers Association (E2MA). I wasn’t able to attend this year, but fortunately Mel White from Classic Exhibits (sponsor of Trade Show Insights) was there and wrote some great summaries on their blog.

The RDC is known for bringing together exhibit managers, show organizers, labor contractors and unions, exhibit builders, and distributors to discuss issues that apply to the entire industry. In the Day One summary, Mel lists the industry topics and trends covered.

Day 2 was dubbed as Innovation Day and featured a keynote on the evolution of convention centers as partners, as well as sessions on using social media (video included), and enhancing exhibitor value (link to slides included). Thanks to Mel for these handy summaries!

Countdown-title-graphic-thumbAnd speaking of Classic Exhibits and education … they’re once again sponsoring the popular free webinar, “Countdown to Trade Show Success” this Thursday (Aug. 7). I’ll be covering tips for creating buzz, attracting attendees, and other simple steps to significantly increase the return on your exhibiting investment. If you haven’t yet registered, be sure to click here and do that so you can join us at no cost, thanks to Classic Exhibits.


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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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