Last week the exhibit marketing community gathered in Chicago for Red Diamond Congress (RDC), hosted by the Exhibit & Event Marketers Association (E2MA). I wasn’t able to attend this year, but fortunately Mel White from Classic Exhibits (sponsor of Trade Show Insights) was there and wrote some great summaries on their blog.
The RDC is known for bringing together exhibit managers, show organizers, labor contractors and unions, exhibit builders, and distributors to discuss issues that apply to the entire industry. In the Day One summary, Mel lists the industry topics and trends covered.
Day 2 was dubbed as Innovation Day and featured a keynote on the evolution of convention centers as partners, as well as sessions on using social media (video included), and enhancing exhibitor value (link to slides included). Thanks to Mel for these handy summaries!
And speaking of Classic Exhibits and education … they’re once again sponsoring the popular free webinar, “Countdown to Trade Show Success” this Thursday (Aug. 7). I’ll be covering tips for creating buzz, attracting attendees, and other simple steps to significantly increase the return on your exhibiting investment. If you haven’t yet registered, so you can join us at no cost, thanks to Classic Exhibits.
