The goal for Spark was not to simply create a two-day event – it was to ignite the conversation about how to move the trade show and events industry forward.
We hosted discussions with industry thought leaders about everything from hybrid events to technology to redesigned show floors. And now the conversations will continue inside an online community, as well as at future Spark alumni events.
If you weren’t able to join us for the live event, you haven’t missed out! We’ll be sharing our sponsor session replays here on Trade Show Insights, plus you can still sign up to access all the other sessions and ongoing opportunities.
Now here’s the first of our three sponsor sessions, from Mel White at Classic Exhibits.
5 Pleasant Post-Pandemic Design Surprises
The exhibit industry professionals made bold predictions about how trade show design would change post-pandemic. Everything would be different. There would be wider aisles and safety partitions to protect exhibitors and attendees. And for the first year or two, the booths would be smaller and less custom to accommodate reduced budgets.
What are the early signs? Classic Exhibits works with over 200 distributors in North America, ranging from large custom houses to one-two person boutique shops. How accurate are those post-pandemic predictions as exhibitors start planning for Q3 and Q4 trade shows? Some hit the mark. Others … well, expect to hear a few surprises.
About Mel White
Mel White is the VP of Marketing and Business Development at Classic Exhibits, a Portland, OR based builder of exhibits and environments with over 200 North American Distributors. Since 2005, he has co-developed over a dozen product lines, such as Gravitee, Symphony, and Magellan. He currently serves on the Exhibitor Appointed Contractor Association (EACA) Advisory Board as the Exhibit Producer Representative and was on the Board of Directors for E2MA, an industry advocacy group. Mel has written more than 700 blog posts about trade show marketing and is the author of What’s So Funny about Trade Shows, a humorous guide to effective trade show marketing.
Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.