Weekly Insights: Branding in a Bottle

Photo courtesy of Fields Manufacturing

Photo courtesy of Fields Manufacturing

At the recent ASI Road Show, one of the most unique items I discovered was this business card sculpture in a bottle. The company takes a quantity of your cards (say 25-50) and forms them into any of a variety of shapes, from planes, trains and automobiles to castles or palm trees. (They can even do scissor lifts or copy machines!) Then they place the sculpture in a bottle and place it on a nice wooden base. What a wonderful gift for VIPs that would find a prominent place on a shelf in their office or home!

One of their clients even used it as a high-end invitation to a VIP event, with the event details etched on the cork.

You’ll notice the repeated reference to VIPs … that’s because this is not an inexpensive gift – it can run $60-100 or more. But when you think of the lasting impression it makes, plus the opportunity for it to be shared with your VIP’s friends who may also be potential clients, it could make sense for you. Click here to see a gallery of options available.

Photo courtesy of Fields Manufacturing

Photo courtesy of Fields Manufacturing

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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