Weekly Insights: Exhibitions Day & What It Means to You

On June 9, members of the Exhibitions Mean Business coalition will gather in Washington, DC to meet with lawmakers to impress on them the economic impact of our industry. Watch this video, then go to ExhibitionsDay.org to download a free toolkit you can use to spread the word in your local area. It includes a press release template, sample social media posts, and more, so even if you can’t be in DC you can have an impact.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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