Ever wondered about how a famous trade show got started or what makes them successful after 50, 60 or even 100 years? Earlier this year, TSNN asked me to write a series of profiles of historic shows as part of their 20th Anniversary celebration and it just launched this week. Included so far are Retail’s BIG Show and IMTS, with many more to come throughout the year. If you have a show you’d like to see profiled, please share that in the comments below or send me a note and I’ll check them out!
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
