Discover Your Career Superpower

[00:00:00.360] - Marlys Arnold

You're listening to the Trade Show Insights podcast, Season 15, Episode 16.

[00:00:19.630] - Marlys Arnold

I'm your host and exhibit marketing strategist, Marlys Arnold, bringing you tools to improve your exhibit results on today's episode, brought to you by the Exhibit Marketers Cafe, we've got a very inspirational rebroadcast from the virtual lunch on how to discover your career superpower.

[00:01:02.520] - Marlys Arnold

When I started virtual lunch six months ago, that was my goal, was I wanted to help the industry. I kept thinking, what can I do? How can I help? And so that's where these weekly virtual lunches came from.

[00:01:16.140] - Marlys Arnold

But every time I would see, you know, another one of my friends pop up on LinkedIn saying they were searching or somebody else telling me about their business closing or, you know, however many hundreds or thousands of employees in their company had been laid off. It just, I felt so helpless and I kept thinking, what can I do? How can I help? And so recently on a Facebook online entrepreneurs group, I was going through and I was reading some posts.

[00:01:51.670] - Marlys Arnold

And I came across Leslie Thorne and I saw some of her posts about and I realized that she was more than just like a career adviser. I mean, she she takes it from a different perspective. But I was impressed with what I saw.

[00:02:07.120] - Marlys Arnold

And so I went to her website and I started reading some of her articles. And I really, really liked your perspective. And all of a sudden the light bulb went off and I thought I could bring her on virtual lunch and she could share and give inspiration and ideas and some insights to those who are searching for work.

[00:02:25.660] - Marlys Arnold

So anyway, today, I'm not going to give too much of her backstory because it's fascinating. And I want to let her tell because she's really got some real world experience. She's not just giving advice.

[00:02:35.950] - Marlys Arnold

She's sharing from the heart, but she just you're going to be so inspired and you're really going to get a new perspective, a fresh perspective on looking for work. So, Leslie, thank you so much for joining us here today and virtual lunch.

[00:02:52.570] - Leslie Thorne

Well, thank you for having me. I am I am very excited about being here. And you'll have to I have so many things I want to share so,

[00:03:01.240] - Marlys Arnold

I know.

[00:03:01.730] - Leslie Thorne

really cut me off if if I'm sharing too much and I need to move on anyway. Hi everybody. My name is Leslie Evans Thorne and I call myself the Chief Freedom Officer of youarefree.com where I help people to create meaningful work, work that matters, work to them, work that makes an impact so that they can make their contribution and be well paid.

[00:03:29.540] - Leslie Thorne

And I come to you today not as a, I love the introduction, not as a traditional career coach, I come to you as somebody who has lived through five or six career transitions myself.

[00:03:42.860] - Leslie Thorne

So I'm not a coach with lots of certifications, although I did teach at the Coach Certification Institute, but I've had five or six reinventions. I went from politics to banking to counter trade to corporate consulting and training, to outplacement and executive coaching, to being a business owner. I think that's six. Right?

[00:04:10.490] - Marlys Arnold

Well, and those are not just slight transitions either. Some of those are abrupt u-turns and left turns. And so. Yeah. So you really know what you're talking about. Well, part of what I really liked about when I started reading some of your articles in your post was that it's not just about finding a job. When you work with somebody, you're actually helping them. And I saw, I loved how you said in one place, it's like excavating to uncover your talents, like an archaeological dig. And so tell us a little bit more about that. I really think that's fascinating.

[00:04:44.870] - Leslie Thorne

OK, sure. No, I would be happy to. I you know, I look at so much of the career literature online and so much of it. There's a recent book that just came out. I don't have the title, but the the author was advocating just spending your career building on your skill. You know, a skill is something that you learn. It's acquired knowledge. Right. And you practice it. I believe that the way to create meaningful work and the way to leverage yourself in this marketplace, even with COVID, is to is to find your talent. A talent is different from a skill. A talent is something that's it's a natural ability that you have. It's inborn, it's inbred.

[00:05:31.760] - Leslie Thorne

It's something that you do really well. And I find that with my clients that it comes so naturally to them that they think everybody can do it that way. But it's not true. It's just and it can sometimes when people think about talents, they think they think it's got to be something like. I don't know, writing music or writing a book or but a talent can be like the way that you approach solving a difficult situation with a customer. It can be just like intuitively knowing what that customer needs and solving it in a way that can't be taught to other people. It's just a natural ability that you have.

[00:06:12.880] - Marlys Arnold

Well, and I know I've found that to. I have a lot of people tell me that I'm a good interviewer and I think, well, I was trained as a reporter, so of course. But when I really stop and think about it, there are some reporters who really aren't good interviewers. So you're right, there are there are degrees of talent that are more just kind of instinct. I mean, for me, even as a little kid, I would go around asking everybody questions. So so it probably is more of just like an innate inborn talent, like you said.

[00:06:40.030] - Leslie Thorne

Yeah, I am. I was going to reads can I read something from one of my articles? Because I want to turn to that later. I have. I told Marlys that I put together a little gift for people who are on the call today called a Talent Workbook. I hope I'm not spilling the beans. You're going to talk about that later?

[00:06:56.890] - Marlys Arnold

No, no, that's fine, actually. And we'll even have Alan put that link up so that people can go and grab that. Don't go right now, though. Listen to the rest of the interview first.

[00:07:05.500] - Leslie Thorne

Yes, I have, so I put together this book, this booklet. It's called The Talent Booklet, to help you unearth, discover, identify your talents so that you can set yourself apart from the competition.

[00:07:19.390] - Leslie Thorne

And in this booklet, I've got my favorite talent articles, as well as some examples of people that I coached to help find their talents, because they started out working with me saying, you know, I don't really have any talents, actually you do have talents. And in fact, when I thought about the concept of talent in relation to the title of today's talk, which is Discover Your Career Superpower, I think your superpower, I would identify or define your career superpower is it's your unique compilation of talents and the way that you bring those to the world to provide value to the marketplace.

[00:08:03.590] - Marlys Arnold

I love that. I think that's a really good way of looking at it, and I loved also and I have to say the career superpower phrase was not my idea. I did get that from one of your articles. Well, I don't want people to think I made that up, but I thought that was such a great way of looking at it, is that it is I mean, that once you find all those unique things about you, that makes you you, that really is the way to sell yourself in the marketplace.

[00:08:28.520] - Marlys Arnold

And those of us in the trade show and events industry, I mean, we do have a lot of skills we take for granted. I mean, like you said, the problem solving skills or talent or ability, however you want to phrase it, you know, being able to and some people and one gift I do not have is some people can walk into a room and go, oh, this room would seat X number? I don't have that spatial ability. But there are all kinds of fantastic talents in this industry. And I think that's one thing. And I know one of the challenges of what's happening right now with with. All of the people in this group, you know, is that it's not so much that, oh, I've always worked for ABC Company and so now I'm going to go work for XYZ Company, one of their competitors, because, you know, a lot of the jobs just aren't there right now.

[00:09:22.560] - Marlys Arnold

So taking. How do you take the talents that you have that you've always used in one industry? I mean, can some people have been in the same job for 20 years? How do you take that and start to reframe and figure out how do I translate that to a whole different industry? I mean, you've obviously done that multiple times.

[00:09:42.810] - Leslie Thorne

I have. You know, I actually would you mind if I just did a little piece on COVID and how it's affected the world of work?

[00:09:50.760] - Marlys Arnold

Oh, sure. Go ahead.

[00:09:52.560] - Leslie Thorne

Cause I've really because I think that I like to talk about work in today's world without acknowledging the coronavirus or COVID or whatever you want to call it, and the impact that it's had on the marketplace. It feels like there's a white elephant in the room that we're not talking about.

[00:10:08.580] - Marlys Arnold

Right.

[00:10:09.150] - Leslie Thorne

I would like to. And so I was thinking about there were actually two things that I wanted to say about the work that I do first, and that is that there are two pillars that that I have in my work. One is pillar number one, everybody read down, get your pens out that I believe that each one of you was born with a series of gifts, talents and abilities.

[00:10:37.350] - Leslie Thorne

And your job is to figure out what those are and to use them to their maximum potential. So you make a contribution to the marketplace and are well paid. So that's what I believe about each one of you, that you were born with a series of unique gifts, talents and abilities. And it's your job to figure out what they are so that you can pull them together in a package. And that's what I hope people do and bring them to the marketplace for pay.

[00:11:04.920] - Leslie Thorne

That's pillar number one. Killer number two is today is the best time in history to create work that you love. I really deeply believe that even with COVID. So I sound like an extreme Pollyanna here, but I want, now, I want to talk about COVID and the, if that's OK.

[00:11:24.720] - Marlys Arnold

Sure.

[00:11:25.380] - Leslie Thorne

And the effect that it's had on the marketplace. So I know that it has completely upended a lot of industries like yours. I mean, just turned it on its head.

[00:11:37.080] - Marlys Arnold

Mm hmm.

[00:11:38.430] - Leslie Thorne

And I also know that there's some industry. So I've done a lot of work for the Global Business Travelers Association, the Midwest chapter. And, you know, I read in the paper this week, actually, that I've got my phone here. The title, it just it's the title is Airline Industry Facing Worst Job Losses in History. So in forty eight hours, thirty five thousand people are going to be depending on which article you read, either furloughed or laid off in their industry, which means that they're going to have to. Just going back to your previous question, they're going to have to figure out how to take what they did in the airline industry and make it apply to another industry. So I will I will talk about that. I will answer that question. But I also want to say that in the midst of this devastation and upending, if you will, there, there's also something else that's happening, and that is that new markets, new industries and new market segments are emerging during this time.

[00:12:44.280] - Leslie Thorne

So the woman that we met through and can I say her name,

[00:12:49.230] - Marlys Arnold

Oh, sure.

[00:12:50.130] - Leslie Thorne

Bushra Azhar. I love Bushra. She gave that presentation yesterday that I attended because I knew I was going to be on this lunch today. And I wanted to share some of her wisdom with you because I thought it might be relevant. And her webinar was called Twenty One Corona Proof Corona Fueled Businesses.

[00:13:06.900] - Marlys Arnold

Yes, I wasn't able to attend that one. So,

[00:13:09.270] - Leslie Thorne

so she talked about she talked about like, for example, as an industry segment or market segment that's emerging. She said, for example, there are working professionals working at home who are home schooling their kids, but that's never existed before.

[00:13:25.140] - Marlys Arnold

No.

[00:13:26.940] - Leslie Thorne

So there's a market there for helping people to manage that. But she went through her twenty one she had twenty one industries that she said were emerging as a result of Corona. And guess what the first one was that she said. Just guess,

[00:13:46.180] - Marlys Arnold

Virtual events,

[00:13:47.290] - Leslie Thorne

Yeah.

[00:13:48.430] - Marlys Arnold

Yeah.

[00:13:49.180] - Leslie Thorne

Online event. What did she call it? Online event industry. So what I found really interesting about that was she said that what people are looking for is not a way to take actual events and bringing them online via Zoom. But how can you take events and create the same experience that you would have if you were in a room full of people? That that would be that that's the challenge.

[00:14:19.050] - Marlys Arnold

Well, exactly. And that's what I've been working for the last six months. That's how I've been reinventing myself is as a virtual events expert. And for those of you who get my monthly trade show tips online ezine you if you had time this morning, you read the article comparing the tale of two virtual events that I just experienced. And that is one example of how can you take, and one of the ones that I shared that was a good one. They did a they sent us a kit ahead of time and we did an unboxing throughout the event and we would pull out. So as they talked about things on screen, we were experiencing the actual item as they talked about it, and it made it so much more engaging. So there are ways to do that. But exactly, we are the people who understand how to put on events.

[00:15:12.600] - Marlys Arnold

And so we have a question here from from Sylvana. How can I go from travel director to a moderator? I'm learning all the apps, but I don't have the experience, so I can't work on this. Trying to, any tips to follow.

[00:15:26.090] - Leslie Thorne

Travel. So I would ask the question, why are you interested in being a moderator, like, what is it about that? And. And then I would say I don't have the experience, you know, I made that switch from remember, I made the switch from politics into banking. So maybe I should use this as an example for people. And so a big mistake that people make is that they I was going to talk about the four different ways to look for work in the marketplace, but I'll just take pieces of it out.

[00:15:56.450] - Marlys Arnold

OK.

[00:15:57.880] - Leslie Thorne

I what I did when I was changing, I worked on Capitol Hill for Senator and I wrote my resume as a chronological accounting of what I did. So I worked for Senator and I'd worked for congressman and I worked for a member of the House of Lords. And I had a B.A. in politics and I sent it to banks. And what do you think happened?

[00:16:17.300] - Marlys Arnold

Ah, crickets.

[00:16:18.500] - Leslie Thorne

Yeah, I got nothing.

[00:16:19.640] - Marlys Arnold

Yeah.

[00:16:20.240] - Leslie Thorne

Nothing. Yeah, it went in the trash, so I was not deterred and I said, all right, they just don't know what I can do for them. So where am I going to start if I work for a bank, because this was early in my career? Well, I'm going to start as a credit analyst, OK? What is it credit analyst do? Well, credit analyst has to analyze and and research companies mostly do analysis. Right. Then you have to communicate the results of your analysis. And then if you're ever going to move from being a credit analyst, you need to be able to market and sell. So I went back and I did an inventory of everything that I did in Washington, I just so I encourage you to think about doing this. I just wrote down everything and it might be harder to do. You might want to do it in segments if you've been watching for 20 years.

[00:17:09.240] - Marlys Arnold

Right. I might be a little overwhelming.

[00:17:12.440] - Leslie Thorne

But um, I encourage people to spend 15 minutes sort of a segment and then walk away. That's what I do with my clients. But anyway, so I went through and wrote down about 30 things that I had done. And I thought, well, had I did I do any analysis? Yeah, I analyze legislation all the time. So it wasn't bank analysis, but I had the I had the ability to analyze. I had the ability to research. So I started taking examples of what I had done down here and and I wrote a functional resumé. I think you should do more than that in today's world. But so I had three skill sets on my resume. I just had three sets of skills, analysis and research, communication, oral and written and marketing and sales. And the marketing and sales was a stretch because I had to make the case that I actually sold the senators ideas to other senators, but I sold well, it just wasn't a product.

[00:18:07.400] - Marlys Arnold

Yeah, well, exactly. And it's still selling. Sylvana says it's a work opportunity. So that was her her response. But, yeah,

[00:18:16.740] - Leslie Thorne

You got to take your what you've done in the past and how that might like your communication skills, how that might relate to being a moderator. I can't speak to learning the apps, but. Right. But let me just finish my story.

[00:18:29.210] - Marlys Arnold

Oh, oK.

[00:18:29.870] - Leslie Thorne

If that's ok with you. So what was the result of that resume that I put out to the banks?

[00:18:35.430] - Marlys Arnold

They were much more intrigued.

[00:18:37.290] - Leslie Thorne

Five job offers.

[00:18:38.510] - Marlys Arnold

Wow.

[00:18:39.390] - Leslie Thorne

Five job offers, so you can do that, too. And you know what? You can do that no matter what level you are working at. If you've been in a job for 20 years, you can still take those skills. And I would suggest what you want to do is not just look at this. You can either start with the skills that you're looking to fill in another organ in another industry. But I would start with those things that you know how to do well, whether it's project plan, whether it's manage relationships with clients. And then I would get my booklet and look at finding your talents because you're going to get hired based on your superpower, based on the results that you bring your organization. Smart companies don't hire skills. Smart companies hire results.

[00:19:29.450] - Marlys Arnold

Well, and again, that booklet, the the little workbook that you put together, I think is so great because you've got those those exercises in there, you know, you basically walk people through. So I highly recommend, even if you're not currently looking, I highly recommend you go grab a copy of Leslie's booklet because it will open up some ah-has for you. And, you know, if nothing else, it's going to give you some insights. If you've got a friend or you've got a client or somebody who is looking, you might be able to point them in the right direction and give them some some pointers as well. Also, Alan, I want to have you put up in the background your Leslie's article on the the three questions. That was really good when two, I loved how you had that, you know, really laid out in very clear terms. Sylvana's says that. That's great. Thank you so much. So appreciate that, Leslie. But anyway, so the three questions article, so tell us a little bit more, I don't want to give away too much because people can go read the article, but this one is geared specifically towards life after coronavirus. And I love the term you used. I saw on your website Rona-proof your career. I thought that was clever.

[00:20:41.790] - Leslie Thorne

I probably got that from Bushsra. I did that, I don't know what's your question in terms of the three questions ... ?

[00:20:54.610] - Marlys Arnold

Well, just any other tips along those lines of I don't want to reveal everything from the article, but any other tips for the finding work after post COVID?

[00:21:03.730] - Leslie Thorne

Yeah, well, I want to say one another thing about COVID, and that is that I think that it had the effect that it's had in the world of work is that people are thinking about work differently and the role that it plays in their life. So I think there are people who are the people who are grateful that they have work OK, but they're probably not on this call. Then there are people who are doing or have done a certain type of work and they realize that it's not aligned with who they are, what they want to do, because they realize life is short and they are not in a job that's allowing them to use their potential, because so many of us really want to use our potential like give what we have, make a contibution based on what we have.

[00:21:45.190] - Leslie Thorne

So there are people who want to make a change and then there are people who have to make a change. And then there are people within that who have to make a change, who who need to make money fast. So those are people who need to gig, right,

[00:21:59.410] - Marlys Arnold

Right.

[00:22:00.100] - Leslie Thorne

And there was an article, that article that I read about the about the airline ticket agent who was going to try to get, you know, she needed to make money quickly. And so she was going to go get a bartending job because that's what we think. We go to these jobs that think where we are, where we think we can make really fast money for people who need the gig. If there are anyone on the call that needs to make money fast because they're a breadwinner, then I would say that what you want to do is take the skill that you were using in your job and try to sell that quickly. So for that woman, I would have said she was a ticket agent. I would be approaching companies that do a lot of customer client relationship work, and I would be selling that to them because I think that's the fastest way, right, that you can generate income for yourself.

[00:22:48.250] - Marlys Arnold

Well, and I think that's very smart advice because, you know, it's it's one of those times when, you know, if you really like you said, if you really step back and look, maybe there is something that would be a better fit for you than the job where you were before and now would be the perfect time to change. But you can't just, like, desperately rush out and grab the first open job that's out there. You need to still find I mean, like you said, if you need a gig just to get you by in the meantime. But don't don't let yourself get stuck in something that's not right for you, for you, because you could end up stuck there for another 10 years or something.

[00:23:25.300] - Leslie Thorne

No, you need to I call this creating your financial anchors. You need to have a financial anchor. So but you look at it as a gig, even if it's a paying job, you can look at it as a gig and you can still in the background be working toward what it is you really want to do.

[00:23:41.200] - Marlys Arnold

I love that perspective.

[00:23:42.640] - Leslie Thorne

But again, you're you're the combination of your talents. So can I tell a quick story about somebody that I I'm looking at the time I just want to be mindful of the time.

[00:23:50.410] - Marlys Arnold

Sure. No, go ahead.

[00:23:51.910] - Leslie Thorne

I wanted to tell a story. So I had somebody come to me and I've helped people go from there was a woman I worked with early in my career. She'd been a banker for 13 years, and I helped her become a personal trainer for celebrities. So that was one big switch.

[00:24:08.800] - Marlys Arnold

Wow.

[00:24:09.340] - Leslie Thorne

I've helped an Uber driver who he did have he did have a law degree and a business degree, but he wasn't a lawyer and he wasn't really a businessman and he couldn't figure out how to put them together. So he became an Uber driver.

[00:24:23.110] - Marlys Arnold

Oh, wow.

[00:24:24.280] - Leslie Thorne

Yeah. And now he we figured out what his what his superpower was, and he's now leading a global nonprofit organization. So so once you once you figure out what it is you have to offer. And so the story that I want to tell, I'll try to tell it in a minute. I had someone come to me who had literally 10 careers, he had started off following the Grateful Dead. So it's not really a job.

[00:24:52.720] - Marlys Arnold

It was a gig

[00:24:53.960] - Leslie Thorne

It was a gig. And then he went to work on a commune and then he went to work at the restaurant who bought food from the commune. And then he bought the restaurant.

[00:25:03.370] - Marlys Arnold

Oh.

[00:25:04.090] - Leslie Thorne

And then he went to Nepal to help because his wife was going there to help a woman manage her singing career for three and a half years. And he came back to the United States and became a candle maker. Then he became a builder and an electrician. And ultimately he was the president of an organic wine importing company. And he came to me and said, I'm really unhappy. They want me to buy the wine importing company. Organic, local domestic wine business is not good right now. I don't want to do it. I don't know what I want to do.

[00:25:38.830] - Marlys Arnold

Wow.

[00:25:39.910] - Leslie Thorne

Yes, that's what I thought. This one's going to be fun.

[00:25:44.950] - Marlys Arnold

Well, it sounds like he's open to almost anything because he's all of the things he's done.

[00:25:49.120] - Leslie Thorne

So we figured out his superpower and his superpower. He had he had this combination of unique talents. So he had the ability to anticipate problems before anybody else saw any evidence that something was going wrong. He used the creative side of his brain to come up with a creative solution. He actually came up with a couple. He would pick the best one. He had this very strong implementation piece so he could see a problem come up with a creative solution and implement the solution before anybody knew that there was anything wrong going wrong. And very good in the in the logistics area, in the logistics and supply area. So his dream was to become the COO of a, he discovered that his dream was to become the COO of a, um, of an organic food distributor in the United States. And it took him a couple of little hops. But that's what he's doing today.

[00:26:50.140] - Marlys Arnold

Well, but that makes sense because it ties in. He's got a background in food anyway, and then a COO to have that strategic ability to see problems and solve them before they ever even become problems. I mean, it was it was like a marriage made in heaven.

[00:27:05.110] - Leslie Thorne

Yes. But so my message to everybody is, if you can take a candle maker, electrician, builder,

[00:27:11.260] - Marlys Arnold

and from a commune

[00:27:12.550] - Leslie Thorne

Grateful Dead follower and become the COO, a successful COO of a food importing company, anything is possible. It just hinges on figuring out what you do really, really well and how you can bring that to another organization and how you can tell your story so that they understand the value that you will bring to them. That's another big piece is telling your story.

[00:27:33.760] - Marlys Arnold

Right. Well, I want to encourage everybody again to go check out the workbook that Leslie put together for us, because in there are several other stories of some different clients that she's worked with, and they're all very inspirational. So, Leslie, any final points as we wrap up of just words of encouragement for people going forward?

[00:27:56.020] - Leslie Thorne

An, I would say hang in there. I would say trust your creative tendencies. If you have an idea of something that you think might work. Try it. I mean, I was going to tell another story about I think I think when I was going to do a whole piece on this, but that's part of a training, I guess. But there are four ways to fight to look for work in today's economy. If you can be proactive in creating your own opportunities instead of reactive and trying to fit yourself into some job description, you're going to be better off in the proactive. If you can go to a company and tell them how you would be able to make a contribution or why you think you could help them solve a problem or the other way of looking for work is just making it up and charging for it. These are proactive ways of looking for work. Then I would encourage you to do that. Like look for where you can add value. And any anything is possible. I mean, with the I'm not going to diminish the pain because I know it's extremely painful what everybody's going through. And and and I was also going to say that, you know, the weird thing about Corona is that we're all experiencing this thing collectively, all going through it. But each one of us is experiencing it individually. So I kind of honor that. But I also want to give you hope that that there's a lot of opportunity to create in this environment. And I encourage you to think about doing that.

[00:29:21.190] - Marlys Arnold

Well, and as you said earlier, it's the perfect time for reinventing yourself in whatever direction you choose to go. So I also I had Alan put up the link here for the You Are Free Creed. So this is Leslie's website. Youarefree.com. And so if you need some more dose of inspiration, go check out this You Are Free Creed, because it really it lays everything out. Just it's just so well put. So, Leslie, thank you so much. I really appreciate you coming on. Like I said, this is something I've been wanting to do for a long time to provide some inspiration and some direction for people who are struggling. And so thanks to everybody who joined us today and I hope you walk away, you know with uplifted spirits and maybe some some new directions to go. But download Leslie's workbook and, you know, just open your mind

[00:30:14.890] - Leslie Thorne

If you have a question.

[00:30:15.820] - Marlys Arnold

Yeah, yeah. And like I said, there's her website. Youarefree.com. So, you know, connect with Leslie if you have additional questions and maybe at some point we'll bring you back on virtual lunch again.

[00:30:26.320] - Leslie Thorne

Thank you so much. It was fun.

[00:30:27.880] - Marlys Arnold

Thanks.

[00:30:34.020] - Marlys Arnold

You can find all the links mentioned during our interview in this episode, show notes at TradeShowInsights.com. And if you'd like to join us for an upcoming weekly virtual lunch, you'll find information on that at ExhibitMarketersCafe.com/lunch.

[00:31:00.640] - Marlys Arnold

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[00:31:35.420] - Marlys Arnold

To learn more, please see the link in the sidebar. The show notes at TradeShowInsights.com. Well, that's it for this episode of Trade Show Insights. Be sure to check out our show Notes and Archives at TradeShowInsights.com. You can also connect with me using the social media links or the contact page on the site. I'm Marlys Arnold. Thanks for listening and be sure to join us next time for more tools to improve your exhibit results.