Open Mic Recap: Using AI Tools for Trade Show Marketing

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This month’s Exhibit Marketers Café Open Mic event on LinkedIn focused on the hot topic of how to use AI tools. Thanks to Rajarshi Banerjee and Michelle Nicole McNabb who came on stage to join the conversation, and to those who joined us in the audience. While we still aren’t able to record LinkedIn audio events, here’s a quick summary for you. Be sure to click the bell icon on my profile to be notified of upcoming Open Mic events. (If you have a suggested topic, please share that in the comments.)

In case you haven’t yet listened to my interview with Michelle Bruno, MPC, CEM, CMP on using AI tools for your events, here’s that replay:

Our Open Mic discussion started by addressing some areas of caution when using AI tools:

  • Copyright issues remain a gray area, both regarding how tools like ChatGPT or MidJourney use source material (does it violate creators’ rights by incorporating original content without their permission?) and also who has the rights to the output (check out this article for more details).
  • Michelle said she finds AI helpful for a first draft, but never the end product
  • Rajarshi suggests using the tools as a catalyst – entering the right prompts is key, and definitely proofread before publishing.

Next we brainstormed ways to use the tools:

  • I shared an example of a webinar I attended where the expert shared a list of tips generated by ChatGPT, followed by his own list. While there were some similar points, his list was much more in-depth and specific. You could also use a basic AI-generated list as a starting point or outline for content.
  • Michelle suggested using the tools to cut through the noise and guide you to what you should be researching online. (Keep in mind that ChatGPT is not connected to the internet, so doesn’t have the most up-to-date information.) You could also use it to create a step-by-step flow or script.
  • Rajarshi said that we are still at the beginning of a new era, and that new tools are popping up all the time. He recommends following the Futurepedia website to stay updated. He also suggested using ChatGPT for writing code.
  • Other ways to use AI include: translation/captioning, voiceovers, creating recaps/summaries or lists of FAQs.
  • Michelle said the tools could be helpful for beginners who may not know where to start, but that experts will understand what questions to ask or prompts to use to get better results, plus how to synthesize the information.
  • Rajarshi said there are companies now selling prompts to help users get better results – the more unique questions we use, the more the tools will evolve. There’s an entire thought process needed to get accustomed to how the tools work.

Then we discussed how to use the tools to curate and compile:

  • LinkedIn recently began posting AI-generated basic articles, then inviting select topic experts to add their own insights. I recently contributed to one on how to repurpose content.
  • Michelle said AI can be great for matchmaking tools at events (who do you want to meet?) – but there’s always need for human insight.
  • Rajarshi said that user-generated content is always a good idea. And while matchmaking tools have evolved, the results still depend on the information that attendees input.

How are you using AI tools in your work? Please share in the comments!

And if you’d like help coming up with specific (human-generated) ideas for your next trade show, reach out to me. We can set up a brainstorming session to discover the best ways to connect with your audience.

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