Weekly News & Insights: A Look Ahead to Trends in 2015
It’s that time of year when prognosticators of all kinds come out to revel in the promise of a calendar page turning over. While many of these turn out …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
On Gratitude & Giving
It’s Thanksgiving week in the U.S., which unfortunately for many Americans simply means a day to stuff yourself before heading out to conquer Black Friday the following day. But …
Weekly News & Insights: Two Trailblazing Shows Reap the Results
Sometimes it’s hard to believe that just a few short years ago, shows were struggling to survive. These days, it seems show after show is setting records for attendance, …
What are you doing with your leads?
Most exhibitors are good at generating leads on the show floor, but it’s what you do with them after the show closes that really matters! (Feel free to share …
Are You Nurturing Your Leads?
Only one out of 50 sales deals happen following the first meeting with a prospect, and 80 percent of deals come on the fifth contact or later, according to …