Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Trade Shows: The Great Equalizer

Trade Shows: The Great Equalizer
This week, my hometown is celebrating because our Kansas City Royals qualified for baseball’s World Series by sweeping the American League Championship Series against the Baltimore Orioles. Now that …
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Details Matter

Details Matter
Last month, I had the opportunity to tour the Classic Exhibits manufacturing facility in Portland, Oregon. I already knew they created innovative exhibit designs (one reason I chose to …
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