Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
The recent Center for Exhibition Industry Research (CEIR) report on attracting and retaining young professional attendees brings to light a common problem: show organizers don’t even know who their …
The latest list of top destinations for meetings and trade shows is out and it’s not a huge surprise that Chicago tops the list, although that’s new this year. …
When you’re planning for a trade show, conference or special event, you’re focused on the experience you’re creating and the endless list of tasks you must complete on time. …
Last week the exhibit marketing community gathered in Chicago for Red Diamond Congress (RDC), hosted by the Exhibit & Event Marketers Association (E2MA). I wasn’t able to attend this …
Have you ever been to a museum or theater performance where you felt like you became a part of the story? Perhaps you were able to interact with characters …
