Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
What covers 2 million square feet, hosts more than 160,000 visitors, and features 20,000 new product introductions? It’s none other than the International Consumer Electronics Show (CES), which kicks off the …
If you gave up on making New Year’s resolutions years ago, it’s likely because they were simply vague wishes that were abandoned within a few days after the year …
Exhibitors: What would you add to this list? Show organizers and management teams: Which wishes on this list could you help grant for your exhibitors?
When it comes time to select an item to give away in the booth, many exhibitors simply opt for what’s easy or popular. But that’s not the best way to use your marketing …
On most Wednesdays, I participate in ExpoChat on Twitter. This week’s topic was on chaos and change within the trade show industry and how we handle it. (You can …
