Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Why You Must Become More Fascinating

Too often, exhibitors fail to see results simply because they don’t stand out from everyone else on the show floor. We’re not talking gimmicky or wild attractions. Those may …

Weekly News & Insights: Be Prepared for Anything …

There’s an old saying that holds true for trade shows: “Expect the best, but prepare for the worst.” If ever there was a proving ground for Murphy’s Law, it’s …

Weekly News & Insights: Expanding Horizons

This week, history was made in Washington, D.C. with the first-ever “Exhibitions Day,” where more than 100 trade show professionals gathered to advance the exhibit industry. Led by the …

Question of the Week: Great Conversation Starters?

It’s always smart to have a plan for starting conversations with attendees who approach your booth. And that doesn’t mean simply asking how they like the show or making …

Recently I shared ideas from several trailblazing shows that truly understand how to innovate for the benefit of both exhibitors and attendees. This week we’re spotlighting even more shows …