Creating an Unforgettable Experience
Have you ever been to a museum or theater performance where you felt like you became a part of the story? Perhaps you were able to interact with characters …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly News & Insights: What’s in a Name?
Earlier this month, the National Speakers Association (NSA) announced during their convention that they were changing their name to “Platform.” And that’s when the firestorm began. Twitter and the …
10 Reasons to Exhibit at Trade Shows
On social media sites, there’s a common practice of posting a blast from the past on “Throwback Thursdays.” So today, in honor of the 15th anniversary of the TradeShowTips …
Why Pre-Show Promotions Matter
If every exhibitor did more pre-show promotions, there would be no “ghost town” trade shows!
Weekly News & Insights: Industry Trends & Tools
At a recent industry event, Brian Casey, CEO of the Center for Exhibition Industry Research (CEIR), shared trends from the latest CEIR Index Report. Here are a few of …