Weekly News & Insights: What Drives Exhibitors Crazy
Any experienced show manager knows … most exhibitors don’t hold back in sharing their opinions about a show, and sadly it’s often negative and extremely vocal. So how can …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
They’re Just Not That Into You
A lot of exhibitors (as well as some show organizers) still take the “Field of Dreams” approach to trade shows, believing that all they need to do is be …
Weekly News & Insights: Topics of Controversy
These days there’s a lot of discussion about the use of unmanned mechanical drones flying around our skies. Earlier this month, trade show industry giant Freeman announced plans to …
Be Original!
Great advice on how to be original … it’s not as tough as you might think!
Should You Rent Your Next Exhibit?
Sometimes it doesn’t make sense to buy an entirely new exhibit display. Perhaps you decide to exhibit at a new show and need a different size booth than usual, …