Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Event Technology: The Future is Now

There are lots of technology terms being tossed around these days, and sometimes it’s hard to sort them all out. So we’ve invited Michelle Bruno to give us the …

The ABC’s of Exhibit Marketing: W is for Working with Union Labor

Exhibitors often run into complications around union labor, but many of those situations could be avoided with a better understanding of what’s involved before the show starts. Please feel …

The ABC’s of Exhibit Marketing: V is for Virtual & Hybrid Shows

Everyone’s buzzing about virtual and hybrid events, but so far only a few have discovered how to make them truly interactive. Please feel free to share these graphics with …

Think just because people are clamoring in your booth for your giveaway that you’ve made a big impression? Think again! Too many times exhibitors hand out trendy or cliché …

The ABC’s of Exhibit Marketing: U is for Understand Personality Types

Nobody likes a canned sales pitch! Attendees want to be treated as individuals, so you need to learn how to relate to their various personality types. Please feel free …