The ABC’s of Exhibit Marketing: R is for ROI
This week’s tip addresses an issue that’s at the core of why you’re exhibiting in the first place — to get results. Please feel free to share these graphics …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
The ABC’s of Exhibit Marketing: Q is for Qualify
Today’s tip is about being strategic during your in-booth conversations with attendees to insure you’re getting highly qualified leads. Please feel free to share these graphics with anyone you …
The ABC’s of Exhibit Marketing: P is for Pre-Show Promotions
Our tip today is a core strategy that’s often overlooked — promoting your presence at the show before attendees arrive. Please feel free to share these graphics with anyone …
Weekly News & Insights: Dealing with Shutdowns & Cutbacks
There’s no question that every American — and many other people worldwide — are beginning to feel the effects of the U.S. government shutdown. But in the meetings and …
The ABC’s of Exhibit Marketing: O is for Organize
Today’s tip addresses an issue that’s often overlooked by exhibitors — having an organized plan to be sure no details are overlooked. Please feel free to share these graphics …