The ABC’s of Exhibit Marketing: Y is for GenY
In case you hadn’t noticed, the average age of attendees at many shows is rising, so it’s more important than ever to start appealing to a younger audience. Please …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Billboard vs. Bulletin Board
Which one does your booth look like?
Face-to-Face Meeting & Travel Trends
A recent study on face-to-face meetings reports an interesting contrast of results: Even though 94 percent of those surveyed believe F2F communications are important for good business relationships, 91 …
The ABC’s of Exhibit Marketing: X is for (e)Xperiential Exhibits
How multisensory is your exhibit? Are you going beyond simply using sight and sound? Please feel free to share these graphics with anyone you feel could benefit from the …
Event Technology: The Future is Now – Part 2
Technology options today can seem overwhelming, but fortunately we have Michelle Bruno to help sort it all out. In the second half of this two-part interview, she offers perspective …