Event Technology: The Future is Now

Michelle Bruno

Michelle Bruno

There are lots of technology terms being tossed around these days, and sometimes it’s hard to sort them all out. So we’ve invited Michelle Bruno to give us the scoop on what’s hot now, what’s coming, and how to go beyond the “cool factor” to find the right fit for your event’s needs. In the first part of this two-part interview, she discusses:

  • RFID, NFC, QR Codes & Beacons
  • Augmented Reality (including Google glass)
  • Event mobile apps – where are they headed?

Michelle is a writer, blogger and content strategist. She’s the President of Salt Lake City-based Bruno Group Signature Events, a content-marketing firm for the face-to-face event industry. She writes about event industry social media, technology and innovation at Fork in the Road blog and the Event Tech Brief newsletter, as well as writing articles about mobile for Cvent. She’s also a writer for IAEE’s quarterly publication, Newslines, and serves on the EIBTM Tech Watch Committee, which awards recognition to the top event-industry technology providers in the world.

To listen to Part 2 of MIchelle’s interview (featuring “Second-screen” apps, matchmaking apps, and more), click here.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!

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