Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
The International Association of Exhibitions & Events (IAEE) recently launched a new social media campaign called ‘BoothLove.’ The idea is to snap and share photos of outstanding booths or …
Our quick tip this week is about how the importance of having a system to record notes about each potential lead. Please feel free to share these graphics with …
This week’s tip focuses one of the most important — yet often overlooked — piece of information: the Exhibitor Kit. Please feel free to share these graphics with anyone …
In this age of digital everything, you’d think that going paperless on the show floor was a good thing, right? Not necessarily, according to a recent report from the …
This week’s tip is about avoiding industry jargon in your booth. Please feel free to share these graphics with anyone you feel could benefit from the tips.
