The ABC’s of Exhibit Marketing: G is for Goals
Our quick tip this week gets down to where all exhibit marketing strategies must begin: setting goals. Please feel free to share these graphics with anyone you feel could …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
YES Challenge: “Creative Ideas for Promotions”
This week, our theme is promotions … how you promote your presence before and during the event. In this interview, guest expert Heidi Thorne shares: Ways to incorporate promotional …
Weekly News & Insights: Does Your Booth Attraction Make Sense?
Certain trade shows seem to inspire the more wild and wacky side of exhibitors, especially if they tend to have a young, adventurous audience. Take the recent Outdoor Retailer …
YES Challenge: “Incorporating Multisensory Marketing”
We’re continuing this week’s theme of Presence … and our next guest expert, Simon Harrop, shares insights on: How multisensory elements affect mood & memory Why the “neglected” senses …
The ABC’s of Exhibit Marketing: F is for Follow-Up
This week’s quick tip focuses on a critical aspect of exhibiting that’s often overlooked: following up properly after the show. Please feel free to share these graphics with anyone …