YES Challenge: “Design Trends for Memorable Exhibits”
This week’s theme is Presence … or in other words, how you present your company, products, and/or services at a trade show. In this interview our guest expert, Katina …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
The ABC’s of Exhibit Marketing: E is for Engage
This week’s quick tip focuses on one of the most important skills booth staffers need to know — how to Engage attendees. Please feel free to share these graphics …
What a Theme Park Can Teach Exhibitors About Creating Experiences
No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme …
Weekly News & Insights: Never Stop Learning
While it’s still summer in the U.S., it’s only a few weeks until children will be heading back to school. And while you probably won’t be sitting in a …
The ABC’s of Exhibit Marketing: D is for Define Ideal Clients
Today’s quick exhibit marketing tip is to Define Ideal Clients. Please feel free to share these graphics with anyone you feel could benefit from the tips.