Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Weekly News & Insights: Enhancing Connections

Trade shows and conferences have always been about making connections. And while that hasn’t changed, many of the tools available have. Social media is now a major player in …

Replay: “Busting the Myths of Exhibitor Education & Why Show Organizers Should Care”

In virtually every industry there are a wealth of opportunities for continuing education — in fact, it’s a primary focus of any association conference. Yet the CEIR report “How …

How successful was your last exhibit? Did you meet your goal? Did you even have a goal? If not, how do you define success? The sad fact is that …

Weekly News & Insights: It’s All About Results

No question that the bottom line of exhibiting is all about getting results. You want to show results for your time, effort and expenses. The problem is that too …

Earth Day Edition: Sustainability at Trade Shows

Trade shows unfortunately have a reputation of producing massive amounts of waste, but it doesn’t have to be that way. Guest expert Dr. Sue Tinnish, Dean of the Kendall …