Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
In the wake of all the insanity this week in Boston, it brings up a longstanding question in the trade show world — how safe are most expos and …
While trade show audits are still far from the norm here in the U.S., they are beginning to catch on internationally. Expografica, one of the 10 largest shows in …
In virtually every industry there are a wealth of opportunities for continuing education – in fact, it’s a primary focus of any association conference. Yet the CEIR report “How …
Lately there’s been a lot of buzz online about whether or not trade shows are still relevant, both inside and outside the industry. Ironically, some of the external sources …
Back in 1936, when Dale Carnegie published his famous How to Win Friends and Influence People, he shared a list of six ways to make people like you: Be …