Weekly News & Insights: “And the Winner Is …”
If you’re an American, chances are you voted last week in the election. No matter which presidential candidate you voted for, the big winners of the night were the …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly News & Insights: “It Was the Best of Times, It Was the Worst of Times”
No doubt that Hurricane Sandy will go down in history as one of the worst storms ever to hit the East Coast of the U.S. and the magnitude of …
Selecting Smart Giveaways
Ever feel like attendees at a trade show are like kids out trick-or-treating in the neighborhood? Do you wonder if the giveaways in your booth are making a difference, …
Weekly News & Insights: Sandy Shuts Down Some Shows
While the Post Office may have a slogan of “neither rain, nor sleet, nor snow will stop us,” the same doesn’t hold true for trade shows. With Hurricane Sandy …
Tips for Trade Show Videos that Attract Attendees
Without a doubt, video is a major tool for online marketing. But what many don’t realize is that video can also be effective on the trade show floor. In …