Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
In chapter 5 of my book, Build a Better Trade Show Image, I shared the story of the Superior Communications booth. It’s still one of my favorite examples of …
It seems there are winners all around the trade show world these days. The Expo Group announced their Show Manager of the Year (SMOTY) award winners, who will be …
It’s a simple formula, really. If attendees are happy they’ll come back and spend more time on the show floor, which makes exhibitors happy. When exhibitors are happy, they …
“Brand awareness.” “Generating buzz.” “Experiential marketing.” Everybody’s talking about these popular business topics today, but how many trade show exhibitors are really putting them into practice? Although trade shows …
Both attendees and exhibitors prefer one-on-one interactions as their chosen method of face-to-face connection at trade shows, according to the latest report from the Center for Exhibition Industry Research …