Can Miracles Happen on the Trade Show Floor?
In this season of miracles and hope, I wanted to share a beautiful story of one attendee’s experiences at this year’s Book Expo. Christine Kloser is an author and …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly News & Insights: Signs of Growth
Winter isn’t typically the season you think of growth but in the trade show world, there are signs of life appearing in various ways. If you’ve been to any events …
Weekly News & Insights – Is Lead Gathering Stuck in the 20th Century?
A recent study released by the Center for Exhibition Industry Research (CEIR) shows that the majority of exhibitors (74 percent) use show-provided lead retrieval systems to capture trade show …
Weekly News & Insights: Shows in the Spotlight
November’s big show merger story was the announcement of the Specialty Equipment Market Association (SEMA) purchasing the International Motorsports Industry Show (IMIS), a racing trade show held in Indianapolis. …
3 Costly Lead Management Mistakes to Avoid
No matter whether you’re brand new to exhibit marketing or have been exhibiting at trade shows for years, there’s one area where your mistakes are costing you – big …