Are Words Working Against You?
Recently a friend shared with me how a client of hers was frustrated because he wasn’t getting more business. When she asked him to share his 30-second “elevator speech,” …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Great Discoveries at EXHIBITOR 2012
If you’re looking for fresh ideas for exhibiting tools and techniques, there’s no better place than at the trade show for trade show people! This year, there were numerous …
This Week in Exhibit Industry News
After what the trade show world has been through the past few years, it’s amazing now to see so many shows breaking records that it barely makes news. While …
Creative Promotions & Booth Attractions from EXHIBITOR 2012
It takes a lot to wow a crowd of trade show industry veterans like those who attend the EXHIBITOR Show. But a few companies always manage to stand out …
This Week in Exhibit Industry News
New York isn’t the only city struggling with an outdated convention center that’s lost its ability to draw in major conventions. According to the Miami Herald, the Miami Beach Convention …