What I Wish I’d Known as a New Exhibitor
Because I’ve participated in more trade shows than I can remember (since shortly after college when I was a brand-new entrepreneur), it’s tough to even recall my very first …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Social Media Tools for Trade Shows
There’s no doubt that gadgets and apps have taken the trade show world by storm, but just how efficiently are you using the latest tools? Here are some resources …
Universal Exhibit Truths
Frequently exhibitors give excuses for why the methods I teach don’t apply to them: “We’re just a 10×10′ exhibit,” “We don’t have a lot of staff,” or “We only …
Healthy Exhibiting
Tonight on the local news, they announced a school district has cancelled all classes for Monday due to a flu epidemic. While this winter hasn’t been nearly as illness-prone …
This Week in Exhibit Industry News
Now here’s an example of a convention center doing good! The Orange County Convention Center in Orlando has announced that they donated more than $1.6 million in goods and …