Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
There’s never a shortage of creativity at the EXHIBITOR Show in Las Vegas. Each year, the industry’s who’s who pull out all the stops to impress exhibit managers from …
This week, the exhibit world gathered in Las Vegas for the annual EXHIBITOR Show. Over the coming days, watch for some new discoveries from the show, but today we …
No doubt this week the big news revolved around the fate of the Trade Show Exhibitors Association (TSEA). First it was rumors, then there was a formal announcement on …
Today is Leap Day, which brings to mind the famous quote from astronaut Neil Armstrong: “One small step for man, one giant leap for mankind.” While it may be …
No doubt the big story of this week revolved around the new CEIR Report which indicates that trade show industry activity increased by 2.7 percent in 2011, outperforming the …