Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
While things are upside-down in the trade show world right now, that’s no excuse to stop marketing altogether. Should your message change? Absolutely. But don’t stop marketing. Your audience …
While it’s true that the trade show and hospitality industry has probably taken the biggest hit from the current crisis, it’s also true that members of our industry are …
There’s nothing that can be said right now to make things instantly better, but hopefully these tips can provide you with some encouragement as all of us in the …
As one of my friends put it, our world has gone “from zero to crazy” nearly overnight, and part of that may involve you working from home for the …
No doubt these past couple of weeks have taken a toll on all of us. So I thought we could all use a little sunshine! Pass it on!
