Weekly Insights: Keep Going!
While things are beginning to turn around, we’re not at the finish line yet. So take heart in this advice from Einstein and stay focused on finding solutions. And …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
The Virtual Event Trailblazers Summit is This Week!
Everyone keeps asking how to recreate an event online, make it engaging, and provide ROI for exhibitors and sponsors … so we’re going behind the scenes to get answers …
What Trade Shows Should Do Now – Part 3: Blend Virtual & In-Person Events
Virtual events. For years, that phrase has ignited fierce debate in the trade show and events world. And even now that we’ve been forced to make all meetings virtual, …
What Trade Shows Should Do Now – Part 2: Keep on Communicating
Now that we’ve transitioned from freak-out stage to somewhat of a new routine – at least in many of our day-to-day functions – it’s important that we continue to …
What Trade Shows Should Do Now – Part 1: Prepare for a Comeback
While I wish I had a crystal ball and could give you a precise timeline for when the trade show industry will be up and running again, I’m …