From Cranberry Fields to Trade Show Floors: Lessons from a Road Trip
My husband Alan & I just took our first vacation in 15 years! We covered a bit shy of 2000 miles in 8 days, checking off a bunch items …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Partnerships Over Placements: Sponsorships That Drive Results
It’s time to say goodbye to “gold, silver, bronze” and hello to smarter, more impactful sponsorships! In this episode, Wendy Porter joined me for a dive deep into the …
Success Strategies for Organizers + Exhibitors: A Shared Playbook
This episode is for two kinds of people: those who run trade shows, and the marketers who exhibit at them. No matter which one you are, read on to …
Trade Show Website Fixes: What Exhibitors & Attendees Really Want
If you’ve ever tried to find key information on a trade show or event website, you know how frustrating it can be. Recently, I posed the question on LinkedIn: …
The Challenge of Using Salespeople as Booth Staff
This episode was originally published as a blog post here on Trade Show Insights. It’s since become a classic, because the problem never really goes away. So now we’ve …