Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
Trade Show Insights is turning 20 & you’re invited to the party! We hosted a celebration featuring: Behind-the-scenes stories of the podcast’s origins & evolution over two decades Live …
It’s time to celebrate our most popular posts and podcast episodes from Season 20! Be sure to catch up on any you might have missed – especially our interviews …
“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. …
Ever had a conversation in the booth that feels more like a monologue than a dialogue? Have you ever been “that person”? There’s an art to creating a balanced, …
Trade show organizers: Here’s what your exhibitors aren’t telling you … ❌ They’re struggling with ROI ❌ Booth traffic isn’t meeting their expectations ❌ They’re considering smaller spaces (or …
