Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering …
You may not spend a lot of time thinking about vendor selection when it comes to your exhibit or event, but that could cost you. Having vendor partners you …
I’m excited to announce that Trade Show Insights has been nominated for the Women in Podcasting Awards! Because this is a People’s Choice style award, I need YOUR vote …
Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!) Want to make sure you never come across that way? Then you’ll want to take careful …
When you hear AI, you probably think of ChatGPT, right? But there are SO many other tools out there! Or perhaps you’re feeling a bit overwhelmed (or skeptical) about …
