Weekly Insights: How to Understand Prospects’ Needs
It’s a question I get from exhibitors all the time: “What questions should I ask in the booth in order to qualify the leads?” Now while those specific questions …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Now is the Time to Prepare for GDPR
If you haven’t yet heard all the buzz about GDPR, you definitely will be soon. GDPR stands for the European General Data Protection Regulation, and once it takes effect …
Why Having Fun Matters
If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of rewarding your team. …
Weekly Insights: Tap Into Creative Marketing Tools
Technology these days is evolving at lightning-speed. And if you’re not involved in the tech world, it’s likely there are new tools out there you could be using to …
Weekly Insights: Timely Tips for Exhibitors from the World of Retail
It should come as no great surprise that trade shows and retail stores share a lot in common. After all, a trade show exhibit is a lot like a …