Weekly Insights: Now is the Time to Prepare for GDPR

Graphic: © Depositphotos.com/welcomia

If you haven’t yet heard all the buzz about GDPR, you definitely will be soon. GDPR stands for the European General Data Protection Regulation, and once it takes effect on May 25, it will affect everyone doing business with any citizens of the European Union (EU), no matter where the organization or business is located.

The GDPR is designed to protect EU citizens’ personal identifying data and includes the collection, use, tracking and viewing of that data, among other things. And they’re not messing around – the fines for failing to meet the criteria are incredibly steep … we’re talking millions of Euros!

To learn more about how this will affect the meetings and trade show world, check out this article from TSNN. GDPR was also the featured topic on ExpoChat, and you can view that transcript here. There you’ll discover what some of the industry leaders are already doing, plus get links to a couple of very helpful checklists and resources that explain exactly what GDPR is all about.

Do you know of other good resources to help event professionals prepare for this? Please share links in the comments below.

And if you want to know why permission-based marketing is a critically important practice for both exhibitors and show organizers, listen to this podcast interview I did with Ben Baker and Fred Tremblay.

 

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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