Weekly Insights: And the Winner is …
The spotlight was shining on a number of up-and-coming shows at the TSNN Awards on Aug. 22 in New Orleans. Awards were handed out for fastest-growing shows, Best of …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
6 Reasons You’re Not Successful at Trade Shows
It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The irony is that almost …
You’re Invited to the Online Launch Party for Exhibit Design That Works!
In case you weren’t able to attend last month’s Exhibit Design That Works launch party in Kansas City, we’ve got the next-best thing lined up for you online! On …
Weekly Insights: Why the Disconnect with Post-show Follow-up?
It’s always mystifying how pathetic most exhibitors are at following up with leads after the show ends. Now I doubt most of them set out to ignore all those …
Weekly Insights: Experience Design for Events
Designing an event no longer means simply crafting the color scheme and structures. It’s about creating engagement and memorable 3-D experiences. In this interview from Event Marketer magazine, you’ll …