Reinventing the Trade Show Floor: What’s Next?
It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often decades-old companies who …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Tools You Can Use
Drayage. It’s one of those hot-button words in the trade show world, yet to many exhibitors it’s somewhat of a mystery. So here’s a tool that may help take …
Weekly Insights: Exhibitions Make an Impact
Earlier this month, 112 trade show industry professionals met with lawmakers in Washington, D.C. during the fourth-annual Exhibitions Day. Hot topics included: the continuation of Brand USA, infrastructure support …
Weekly Insights: Stand Out, Don’t Blend In
On any given show floor, there’s a sea of predictable-looking exhibits. Sometimes it doesn’t take much to stand out. You’ll learn dozens of tips for how to stand out …
Weekly Insights: Why Experiences Matter
It’s a fact of the new Millennium – people value experiences over things. Research shows that when companies create experiences, they not only become more memorable, but also build …