Why is Change so Painful?
It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: How Welcoming are Your Follow-up e-Mails?
The show is over. You know the importance of follow-up e-mails, so you send out a blanket “thanks for stopping by” form letter. Bet that will make attendees feel …
Weekly Insights: How to Work with an Exhibit Designer
Here’s a tool to help as you work through the exhibit design process. Follow these tips and everything will go much smoother, especially in the beginning stages. Trust me …
Exhibit Design That Works is Here!
Today’s the day … Exhibit Design That Works is now available! And like any Summer Blockbuster, there’s a trailer video. After you watch it, be sure to visit ExhibitMarketersCafe.com/works …
Weekly Insights: Want to Connect with Attendees? Create an Experience!
The idea of creating an experience on the show floor is nothing new. I’ve been encouraging both exhibitors and show organizers to focus on doing that since the turn …