In Las Vegas, the Show Goes On
As the nation was waking up Monday to news of the unthinkable massacre in Las Vegas, trade show organizers were issuing statements about their events for this week and …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Offer Value, Not Gimmicks
It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just …
Weekly Insights: Engaging Attendees
Today’s trade show attendees aren’t passive spectators. They want to have an actively engaged experience on the show floor that stimulates their creativity and emotions. Let’s face it – …
Weekly Insights: Putting a Focus on Event Security
It’s not a topic that most event organizers want to talk about, yet it should be. Event security isn’t just about protecting attendee data (although that’s important) – it’s …
Experiential = Memorable
Exhibits that are truly memorable to attendees go beyond basic the “who” and “what” of a company. Instead, create an experience that attendees will be talking about for days …