Weekly Insights: Why Experiences Matter
It’s a fact of the new Millennium – people value experiences over things. Research shows that when companies create experiences, they not only become more memorable, but also build …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Location, Location, Location
It happens leading up to nearly every trade show — exhibitors get all stressed out over the location of their booth. Many believe that your location on the floor …
Weekly Insights: Outdoor Retailer Lands in Denver, Teams with SIA Snow Show
This one belongs in the “saw it coming” category. As soon as I heard the list of contestants wooing the Outdoor Retailer shows after their exit from Utah, I …
Weekly Insights: Javits Center Shows Off Green Roof
New York’s Jacob Javits Center has opened its rooftop garden for public tours this summer. The nearly seven-acre green roof was completed in 2014 and has become not only …
Weekly Insights: Is Your Imagination in Focus?
There’s one characteristic that successful exhibitors have in common: they’re not afraid to use their imagination. Whether coming up with creative exhibit themes and designs, crafting marketing tools that …