There’s one characteristic that successful exhibitors have in common: they’re not afraid to use their imagination. Whether coming up with creative exhibit themes and designs, crafting marketing tools that draw attendees in, or developing engaging ways to interact with attendees in the booth, they’re not afraid to step out of their comfort zone and look at things from a fresh perspective.
Unsuccessful exhibitors, on the other hand, are stuck in the “we’ve always done it this way” mentality, constrained by outdated designs and techniques. Their lack of imagination keeps them from becoming the buzz of the show, and from getting significant numbers of new leads.
So when you’re planning your exhibits, remember this quote from Mark Twain:
