Weekly Insights: Clever Tech Tools
Whether you’re exhibiting or managing trade shows, things are getting smarter and more streamlined with all the technology that’s out there. Today, I want to introduce you to a …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Outdoor Retailer’s Future Up in the Air
For two decades, Outdoor Retailer has held two shows per year in Salt Lake City. And while there have been rumors in recent years it might consider leaving, recently …
Weekly Insights: Why Trade Shows Work
In my 20-plus years of participating in trade shows as an exhibitor, show organizer, and now consultant, I’ve heard all kinds of gloom-and-doom predictions about the industry. When social …
What is the Key Strategy of Champions?
This coming weekend, two teams will meet to determine America’s football champion. And while each team brings different specialties and strengths to the field, there’s one thing that’s certain: …
Weekly Insights: 5 States May Soon be “No-fly States”
January 22, 2018 looms large in five states: Maine, Minnesota, Missouri, Montana and Washington. That’s because if nothing changes, residents of those states will no longer be allowed to …