Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Great Expectations: A Tale of Two Experiences

If you’ve signed up for any customer rewards programs, you’ve probably received some birthday deal e-mails. Earlier this month, I set out to claim a few of the ones …

As the U.S. dives head-first into Black Friday & beyond, this seems like an appropriate piece of advice to keep in mind.

IAAPA Providing Innovation and Fun for Nearly a Century

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) In early 1917, a few …

Weekly Insights: Using Video for Trade Show Marketing

Are you using video as part of your marketing? Whether you’re a show manager or an exhibitor, there are many creative ways to include video before, during and after …

Characters You Meet in the Trade Show Zone

You’re entering another dimension … where normal, reasonable behavior can vanish in an instant. The following examples are not an illusion or figment of someone’s imagination. These exhibitors really …