Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
Recently, the Food Marketing Institute (FMI) announced they were canceling their 2017 show, known as FMI Connect. The reason? A dramatic drop-off in attendance. Of course this came as …
It should go without saying … but as your exhibit size grows, so does the amount of time, people and planning involved to make it work. Don’t try to …
(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) In the late 1800s, the …
Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not careful you might be misrepresenting it in your exhibits. So …
You’ve been there … you’re driving past a billboard on the highway, but it has tiny little type (or way too much) so you squint to read it as …
