Weekly Insights: Using Video for Trade Show Marketing

Are you using video as part of your marketing? Whether you’re a show manager or an exhibitor, there are many creative ways to include video before, during and after your events. And in case you doubt the power of video, here are a few stats:


And for show organizers, here’s an example of an exhibitor recruiting video I coordinated for one of my clients. Want a video of your own? Let’s talk!

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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