Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not careful you might be misrepresenting it in your exhibits. So we’ve invited Ben Baker back on the podcast to talk about how your brand needs to tell your unique story, whether you’re an exhibitor or the organizer of the show itself. He covers tips on how to:
- Get clear on your brand before communicating it to others
- Educate the entire team on the brand message (you may be surprised how it’s being interpreted!)
- Avoid sending mixed messages that confuse the audience
- Plus for show managers: Develop a powerful brand for the show that builds attendance
Simply click the play button below to listen!
About Ben Baker:
With nearly two decades of experience in print, direct mail, non-disclosure printing services, and promotional marketing, Ben Baker’s goal is to help people communicate effectively and get noticed. As president of Your Brand Marketing, he believes that marketing needs to be integrated in order to achieve goals and support brand objectives. He understands what it takes not only to develop a brand, but to communicate it to the right audience, so that they will positively identify and engage with it.
If you have additional questions about building your brand, you can learn more or connect with Ben at YourBrandMarketing.com.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.