Author: Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.

Weekly Insights: Exhibitions Day 2016 Recap

Last week, more than 100 exhibit industry professionals gathered in Washington, D.C. to conduct meetings with the nation’s leaders to enlighten them to the issues facing our industry. Hot …

Weekly Insights: Event Badges that Make Connections

For years, event badges haven’t really changed. Oh sure, the process of printing them has been automated, and the plastic badge holders may have gone away, but the badges …

Visionaries Paved the Way for CONEXPO-CON/AGG a Century Ago

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) When the first CONEXPO was …

There’s a new kid on the tech block – TeccSociety. This online membership platform provides education and insights curated for associations, companies, and non-profits that use technology at events, …

SEMA Show Still Cruisin’ After Five Decades

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) Fifty years ago, about 2,000 …