Weekly Insights: What Show Managers Can Learn from Pokemon®
I must confess … the whole Pokemon® game craze is lost on me. Last night, my husband and I attended a food truck festival and concert in the park. …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Are You Ready for the Attendee of the Future?
Let’s face it – these days, attendees want to be in control of their own experience. They thrive on the four C’s, which according to the Event Manager Blog …
Grass Keeps Getting Greener for the Golf Industry Show
(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) At the 1928 conference of …
Promote Your Exhibit in 140 Characters or Less (Your Guide to Social Media)
Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their advantage. One …
Worried About Attendee Retention? Here’s the Solution …
If your show is struggling with attendee retention, perhaps it’s time for an honest look at why. How well are you delivering value to them?