5 Skills Every Exhibit Marketer Must Develop
Anybody who’s ever coordinated a trade show exhibit knows it’s a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving parts that …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Working a Show Without a Booth
Even if you can’t have an exhibit in a big show, you can still take advantage of the opportunity to be there. Use it as a time to research …
Weekly Insights: Trade Show Timelapse
We often take for granted all that goes into setting up for a trade show, even when we’re part of the process. This video from the International Health, Racquet …
National Stationery Show Survives by Staying in Step with Trends
(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) In the 1940s, department stores …
Weekly Insights: How You Can Participate in Exhibitions Day 2016
On June 7 & 8, exhibition industry volunteers will gather in Washington, D.C. to educate lawmakers on the importance of our industry at the third annual Exhibitions Day. Last …