Weekly Insights: New UFI Report Indicates Trade Show Industry is Healthy

Graphic: © Digital Juice

Graphic: © Digital Juice

While recent world events might cause uncertainty for economy and security, the trade show world seems to be in good shape overall, according to a recent report published by UFI, the Global Association of the Exhibition Industry.

The Global Exhibition Barometer uses data gathered from companies in 56 countries during June to report the analysis of 12 major markets around the world. Not surprisingly, economic uncertainty and the global business climate play a significant role, along with competition from within the industry. There’s also an uptick for additional security measures and concerns, especially among European nations and in the U.S.

To learn more, read the summary article from TSNN or download the entire 32-page report (which includes at-a-glance data charts) from the UFI website.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.


    • By Marlys Arnold

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