Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Timing is Everything for Fresh Summit

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) In April 1951, a couple …

Weekly Insights: Exhibitions Day 2016 Recap

Last week, more than 100 exhibit industry professionals gathered in Washington, D.C. to conduct meetings with the nation’s leaders to enlighten them to the issues facing our industry. Hot …

Weekly Insights: Event Badges that Make Connections

For years, event badges haven’t really changed. Oh sure, the process of printing them has been automated, and the plastic badge holders may have gone away, but the badges …

Visionaries Paved the Way for CONEXPO-CON/AGG a Century Ago

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) When the first CONEXPO was …

There’s a new kid on the tech block – TeccSociety. This online membership platform provides education and insights curated for associations, companies, and non-profits that use technology at events, …