Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) Fifty years ago, about 2,000 …
Anybody who’s ever coordinated a trade show exhibit knows it’s a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving parts that …
Even if you can’t have an exhibit in a big show, you can still take advantage of the opportunity to be there. Use it as a time to research …
We often take for granted all that goes into setting up for a trade show, even when we’re part of the process. This video from the International Health, Racquet …
(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) In the 1940s, department stores …
